Breeze Kids' Boutique multi-brand store babyMADISON opens in Kaohsiung Hanshin Department Store; slashie mom Summer Meng serves as one-day event brand ambassador

From the moment a baby is born, whether they are a celebrity or a member of the general public, parents want to give their babies the best life possible. Since its establishment in 2015, babyMADISON, a multi-brand children's clothing boutique under Breeze Group, has not only continued to introduce various international luxury children's clothing and baby product brands but has also actively expanded into different regions of Taiwan.

Following the opening of babyMADISON Taichung Mitsukoshi in central Taiwan, babyMADISON made its debut in Kaohsiung Hanshin Department Store in autumn/winter 2022, becoming the first multi-brand international luxury children's clothing store in the southern region. It features international children's clothing luxury brands such as BURBERRY Kids, Chloe Kids, Dolce & Gabbana Kids, Fendi Kids, Emporio Armani Kids, Moschino Kids, and Stella McCartney Kids, allowing parents to create the most comfortable and stylish outfits for their little ones, instantly transforming them into the cutest babies.

For the grand opening of babyMADISON's first multi-brand store in Kaohsiung, the brand specially invited Meng Geng-Ru, a versatile celebrity who became a mother this summer, to attend as the brand ambassador and share her baby's fashionable "bear" outfits and interesting growth stories. To celebrate the opening and welcome the upcoming anniversary sale at Hanshin Department Store, babyMADISON will offer an 80% discount on all items and a VIP pre-sale event.

    In recent years, luxury brands have not only launched designer items for stylish parents but also targeted the "Mini Me" trend, creating fashionable children's clothing, and even unique designs for children's wear that differ from adult clothing. Recognizing the business opportunities in luxury children's wear, Breeze Group established babyMADISON in 2015. In addition to setting up multi-brand counters in various Breeze malls, they later established the Petite Luxe children's clothing area on B1 of Breeze Nanshan, featuring various international luxury children's clothing brands such as BURBERRY Kids, Chloe Kids, Dolce & Gabbana Kids, Fendi Kids, Emporio Armani Kids, Moschino Kids, and Stella McCartney Kids, providing parents with more choices to dress their babies and sweetly show off their adorable little ones.

After babyMADISON's entry into Taichung Mitsukoshi, recognizing the potential of luxury children's wear consumption among southern consumers, it made its debut in the south in November this year, on the 4th floor of Kaohsiung Hanshin Department Store, which is home to international luxury brands. It has become the first international luxury children's wear store in the south, with a playful, colorful, stylish, and bright design, allowing adults to not only shop but also appreciate and purchase international luxury children's wear and baby products.

For babyMADISON's debut in Kaohsiung Hanshin, an opening event was held, and the versatile celebrity Meng Geng-Ru, who had a long-term relationship with Mickey Huang and gave birth to their daughter Yumi in May this year, was specially invited to share her daughter's fashionable "bear" outfits and interesting growth stories.

In autumn/winter 2022, BURBERRY Kids, FENDI Kids, and Moschino Kids all incorporated "bear" elements into baby and children's clothing, including children's dolls and accessories. Among them, Geng-Ru particularly loves BURBERRY Kids' "Thomas" teddy bear cotton three-piece jumpsuit gift set. The three-piece outfit is not only warm, but the "bear" design on the top also makes Yumi look more like an English cute baby; Geng-Ru adores the FENDI Kids LOGO bear doll and believes Yumi will also be captivated by the doll; Geng-Ru also wants Yumi to try the Moschino Kids classic bear baby two-piece set, another form of fashionable bear, allowing Yumi to show another kind of soft and cute child-like appearance.

    To celebrate babyMADISON's first entry into Kaohsiung and the upcoming Hanshin Department Store anniversary sale, during the anniversary sale (including VIP pre-sale) period, babyMADISON will offer an 80% discount on all items. Additionally, for a single purchase of NT$10,000 or more, NT$1,000 will be deducted immediately, and for a single purchase of NT$20,000 or more, NT$2,500 will be deducted immediately (excluding accessories and supplies). Parents with babies are welcome to come and browse.

【babyMADISON Kaohsiung Hanshin Department Store】

Phone: 07-215-3297 

Address: 4th Floor, No. 266-1, Chenggong 1st Road, Qianjin District, Kaohsiung City